Privacy policy

Last updated: 23 September 2026

A-leaficial is operated by Aleaficial Limited, trading as A-leaficial, in Hong Kong. This Privacy Policy explains how we collect, use and disclose personal information when you visit our website, place an order, contact us or subscribe to our updates. These activities are referred to as the “Services” in this policy.

Our online store is hosted by Shopify. Please read this policy alongside any privacy notices presented when you provide information or choose your privacy preferences.

Personal information we collect

Personal information means information that identifies you or can reasonably be linked to you. Depending on how you interact with us, we collect or process:

  • Contact and delivery information: your name, email address, telephone number, billing address and delivery address.
  • Order and payment information: products ordered, selected options, order value, payment status, transaction references and information relating to cancellations, returns or refunds. Payment details are processed by Shopify and the payment providers used at checkout under their own privacy and security arrangements.
  • Account information: information associated with a customer account, if you choose to use one, including your contact details, order history and preferences.
  • Enquiry information: messages, photographs and other information you choose to provide when requesting support or discussing a business project.
  • Marketing preferences: your subscription choices, consent records and unsubscribe requests.
  • Device and website information: your IP address, browser and device information, cookie or similar identifiers, pages viewed and interactions with our store.

Providing information is generally voluntary. However, we may be unable to process an order, arrange delivery or respond to an enquiry without the information needed for that purpose. Marketing subscriptions are optional.

Where information comes from

We receive information:

  • Directly from you when you shop, contact us, use a customer account or subscribe to updates.
  • Automatically through our website, Shopify and cookies or similar technologies, subject to applicable privacy choices and requirements.
  • From service providers, such as payment providers and delivery partners, when they provide transaction, delivery or service updates.

How we use information

We use personal information to:

  • Process payments and fulfil orders.
  • Arrange shipping, tracking, returns and refunds.
  • Respond to enquiries and prepare requested business quotations.
  • Provide customer-account features and remember preferences.
  • Maintain, understand and improve our website and Services.
  • Measure advertising performance as described below.
  • Send email updates to subscribers.
  • Detect fraud, protect our Services and investigate problems.
  • Maintain required records, comply with applicable laws and resolve disputes.

Email updates

If you subscribe to our email updates, we use your name, where provided, and email address to send news, product updates, styling ideas and offers from A-leaficial.

Subscribing is optional and is not required to make a purchase. You can unsubscribe at any time using the link in our marketing emails or by contacting info@aleaficial.com.

Order confirmations, delivery updates and replies to your enquiries are separate from marketing emails. Unsubscribing from marketing does not prevent us from sending messages needed to manage your order or respond to you.

Cookies and advertising measurement

Our store and service providers use cookies and similar technologies to operate the website, remember preferences, understand website use and support advertising measurement.

We use Google Ads conversion measurement through Shopify’s Google & YouTube integration to understand whether our advertising leads to purchases. Depending on your consent choices and the integration settings, information shared with Google may include online identifiers, website interactions and purchase-event details, such as transaction identifiers, order values and currency.

You can learn more about how Google uses information from websites using its services .

Where our cookie banner or privacy-preference controls are available, you can use them to manage optional tracking. Where consent is required, we obtain it before the relevant collection or use. You can also manage cookies through your browser, although blocking some cookies may affect store functionality.

How we share information

We share personal information where needed for the purposes described in this policy, including with:

  • Shopify: to host and operate our store and provide the services described below.
  • Payment providers: to process payments, refunds and transaction checks.
  • Shipping and logistics providers: including Spaceship and the carrier selected for your shipment, to arrange delivery, tracking, customs processing and delivery support.
  • Technology and communication providers: to support our website, business email, customer service and subscribed email communications.
  • Advertising and measurement providers: including Google, for the measurement described in this policy.
  • Professional advisers and relevant authorities: where necessary for accounting, legal obligations, fraud prevention or resolving disputes.

We may also share information where you request or authorize it, or as reasonably necessary in connection with a proposed business transfer, subject to applicable law and appropriate safeguards.

Our relationship with Shopify

Shopify collects and processes personal information when you visit or shop at our store to operate and improve its services. Information provided through our store is shared with Shopify and relevant service providers, which may be located outside your country.

We also use Shopify enhanced services that incorporate information from your interactions with our store, other merchants and Shopify to help protect, improve and support our business, including personalization and advertising-related services. Shopify processes information for these enhanced services in accordance with its own privacy policy and applicable privacy choices.

To learn more, read the Shopify Consumer Privacy Policy . You can also visit the Shopify Privacy Portal to learn about choices and requests relating to Shopify’s processing.

International processing

A-leaficial operates from Hong Kong and serves customers in Australia. Your information may be accessed and processed in Hong Kong, Australia and other countries where Shopify and our service providers operate or store information.

Privacy laws in those countries may differ from those where you live. Where applicable law requires safeguards for an overseas transfer, we take steps to meet those requirements.

Security and retention

We take reasonable steps to protect personal information against unauthorised access, misuse, loss or disclosure. No website, transmission method or storage system is completely secure. Please do not email full payment-card details or account passwords.

We retain personal information only for as long as